Apple TV 4K Gets Its First Upgrade Since 2017, Keeps Same Pricing

After three and half years, Apple is finally giving the Apple TV streaming set-top a makeover.

On Tuesday, the tech giant took the wraps off its next-generation Apple TV 4K, which the company touted as a “massive upgrade to any television.” The new model will be priced at $179 — the same as the previous Apple TV 4K, which came out in the fall of 2017. It’s available to preorder April 30, shipping in the second half of May in the U.S. and about 30 other countries and regions.

The biggest change: The new Apple TV 4K supports high frame rate HDR (high dynamic range) and Dolby Vision video. That will let it play back video at 60 frames per second, promising smoother and “more lifelike” TV and movies. Apple said it working with several video providers to support high frame-rate HDR, including Fox Sports, NBCUniversal, Paramount Plus, Red Bull TV, and Canal Plus.

Apple also is introducing a fully designed remote control: The new Siri Remote is touch-enabled (to allow navigation using finger swipes) and features a clickpad control that offers five-way navigation that the company said provides for better accuracy. The outer ring of the clickpad supports circular gestures to turn it into a “jog control,” for example, to find a specific scene in a movie or show. Using Siri, customers can search for specific shows or movies, control smart home accessories, as well as check the weather and ask for other info, by using spoken commands.

In addition, the company will sell a non-4K version, Apple TV HD, priced at $149 with the new Siri Remote. The new Siri Remote also will be available separately for $59, compatible with the previous-generation Apple TV 4K and Apple TV HD models.

“Apple TV 4K is in a category of its own, leveraging a deep integration of Apple hardware, software, and services that delivers a massive upgrade to any TV for the very best cinematic experience,” Bob Borchers, Apple’s VP of worldwide product marketing, said in a statement.

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